The main expected result is that the Water Efficient Products Label is displayed in the majority of retail outlets selling water-using devices, providing consumers with verifiable information on water consumption characteristics. Through publications, promotional material and media campaign an increased awareness of the Water Efficient Products Label, the issue of water scarcity in the Maltese Islands and the household water consumption is expected. Another expected result is an online registration for retailers and an online platform which will list the retail outlets importing efficient water-using devices.